Ecommerce Statistics In 2022

A significant number of businesses are opting to conduct their activities entirely online. There are several explanations for this. It might be a result of the recent global pandemic, the notion that technology has made life much simpler, or just the normal course of the company changing. If you’re unsure if it’s time to embrace eCommerce, the following data and trends may persuade you that it is in 2022.

1) General Ecommerce Statistics

• Globally, 1.92 billion individuals bought services or items online in 2019, accounting for over a 1/4 of the world’s population. (Statista)
• By 2023, eCommerce is expected to contribute around $6.5 trillion in sales or 22% of global retail sales. (Insider Intelligence)
• eCommerce sales will make for 21.3 percent of overall retail sales in the United States in 2020. (Digital Commerce 360)
• In 2020, US customers spent well over $861 billion online, a 44 percent raise over 2019 and nearly triple times the previous year’s 15.1 percent gain. (Digital Commerce 360)
• Not only are retail eCommerce sales increasing, but the worldwide B2B Ecommerce industry has increased in size, reaching $5.7 trillion in 2019. (Statista)
• The B2B eCommerce enterprise is predicted to grow at a 17.5 percent annual rate through 2027. (TechTarget)
• eMarketer said that 32 nations examined had witnessed at least double-digit eCommerce growth in 2020. (Insider Intelligence)
• China is the world’s fastest expanding eCommerce market. (Statista)
• 61 percent of US internet shoppers purchased it due to a blog suggestion. (Sleek Note)
• By 2040, it is anticipated that eCommerce will account for 95% of all purchases. (Fortunly)
• When internet buyers are displeased with a business or product, 55% inform relatives and friends. (Transaction)
• 76 percent of consumers prefer to shop for the holidays at a real store. (Geo Marketing)

2) Global Ecommerce Retail Sales Statistics

2.1) Statistics on Consumer Behaviour

• In the United States, 43% of internet customers purchase while lying in bed. (PEW Research)
• The most often cited reason customers delay making a transaction is an absence of free delivery. (Hollingsworth)
• Amazon is the preferred online buying place for millennials. (Inviqa)
• When at a brick-and-mortar shop, over a third of consumers make online pricing comparisons. (thebalancesmb)
• 81 percent of buyers do product research prior to making a purchase. (chainstorage)

2.2) Statistics on Mobile eCommerce

• Over half of people shop using a smartphone. (outerboxdesign)
• For Android users, shopping apps rank ninth, but for iOS users, they rank fifth. (Statista)
• Amazon was the top downloaded retail app in 2020. (retaildrive)
• Mobile commerce is classified into mobile purchasing, mobile banking, and mobile payments. (TechTarget)
• 79 percent of mobile users have made an online transaction in the recent six months. (Simicart)
• At the moment, an estimated ten billion mobile-connected gadgets are in use. (Staista)
• 3 out of 4 customers report that they make purchases on their smartphones to save time. (outerboxdesign)
• Over half of customers say they’d like to see more user reviews and details from online shops. (oberlo)
• However, as many as 90% of customers believe their mobile commerce encounters could be improved. (Harvard Business Review)
• Two major roadblocks to mobile buying are URLs that are too tiny to access and safety issues. (i-scoop)

2.3) Statistics on Digital Payments

• With 41.8 percent of all users, mobile and digital wallets are now the two of the most popular online payment systems worldwide. (statista)
• Visa and MasterCard are accepted by 99.9 percent of major e-commerce websites. (makeuseof)
• PayPal is accepted by 72.5 percent of e-commerce websites. (paypal)
• German internet shoppers choose ELV, a type of bank transfer, whereas Russian online shoppers prefer QIWI, a digital wallet. (ecommerceguide)
• With about 2.5 billion users combined, Chinese mobile payment providers Alipay & WeChat dominate the industry. (statista)

2.4) Ecommerce Statistics for COVID-19

• Between 20% and 30% of supermarkets, and stores went online at the pandemic’s height. (weforum)
• Globally, the number of persons who switched to proximity mobile payments increased by 22.2 percent year over year in 2020. (emarketer)
• Social commerce (direct product sales through social media) accounted for 3.4 percent of all eCommerce sales in 2020, and the percentage is predicted to continue growing. (statista)
• Globally, retail eCommerce sales are expected to continue growing double-digit until 2023. (statista)
• Recreational goods expenditure climbed by 18%, owing to a rise in home gym equipment purchases. (thebusinessresearchcompany)
• Increased online shipping as a consequence of COVID-19 resulted in an extra $174.9 billion in US ecommerce sales. (netsuite)

2.5) Statistics on Retail Ecommerce Sales

• In 2019, about one-fifth of every dollar spent on retail products was made online, and online purchases are likely to continue growing. (digitalcommerce360)
• By 2025, the whole Ecommerce percentage of retail trade is expected to reach 24.5 percent. (statista)
• In 2021, ecommerce sales from the United States and China will surpass $3.6 trillion, accounting for further than 73% of total global retail ecommerce sales. (statists)

2.6) Statistics on Digital Buyers Penetration

• In 2016, 58.3 percent of worldwide internet users made an online purchase. (statista)
• Buyer penetration increased to 63% in 2019. (statista)
• Buyer penetration should reach 65 percent by the end of 2021. (statista)

3) Statistics And Trends In Ecommerce By Industry

3.1) Fashion and Clothing

• Each customer is predicted to invest $921 on fashion-related things over a year. (McKinsey)
• Between 2017 and 2024, the fashion Ecommerce industry is expected to grow at a rate of only 3.3 percent. (shopify)
• Between 2017 and 2022, clothes and apparel are predicted to grow at an 8.8 percent annual pace in the United States, 8.7 percent in Europe, and 14.1 percent in China.
  (McKinsey)
• By 2022, clothes and accessories are expected to be the fastest-growing sector in-retailer Ecommerce sales, expanding by 18.9 percent. (commonthreadco)

3.2) Personal Care and Beauty

• By 2023, the online beauty & personal care market in the United States is expected to reach 48%. (terakeet)
• Estee Lauder’s internet business grew by double digits the previous quarter as a result of the coronavirus outbreak. (cnbc)
• Personal care store sales in the United States will create 332 billion dollars in Ecommerce sales in 2020. (statista)

3.3) Entertainment

• Book, music, and video are three important genres that continue to find demand, and ecommerce sales account for 69.1 percent of overall retail sales. (bigcommerce)
• 53.2 percent of overall retail sales are made up of computers and consumer gadgets. (insiderintelligence)

3.4) Domestic Goods

• In 2020, sales of home repair equipment and materials in the United States are expected to increase by 8%. (statista)
• Outdoor living and gardening equipment had a somewhat larger rise of 9%. (Home Stratosphere)

3.5) Electronics

• In the United States, the electronics category will produce sales of US$117 billion through 2020, accounting for 22% of the overall US Ecommerce market. (infoedge)
• Amazon is the largest Ecommerce retailer in the United States, with an expected income of approximately US$61.4 billion in 2020. (digitalcommerce360)

4) Statistics on Email Ecommerce

• Over half of US customers prefer that firms communicate with them primarily through email instead of 25% who would like to be connected via social media. (pewresearch)
• On average, email users open roughly 18% of marketing communications, resulting in a 2.6 percent click-through rate. (smartinsights)
• The effectiveness of an email campaign may be contingent upon the day of the week on which the emails are sent, with Friday seeing the highest open rate of 18.9 percent. (statista)
• In the United Kingdom, marketers believe that email marketing delivers a strong return on investment of approximately £35 for each £1 invested. (statista)

5) Statistics on Ecommerce Websites and Platforms

• The worldwide market for Ecommerce technology was valued at around $6.2 billion in 2019. (grandveiwresearch)
• By 2027, it is expected to increase at a 16.3 percent annual pace. (grandveiwresearch)
• In 2020, a total of $2.67 trillion will be spent globally on the top 100 online marketplaces. (digitalcommerece360)
• Amazon, eBay, plus Alibaba together account for 62% of worldwide online retail sales. (intelligentreach)
• By 2020, US marketplaces will have generated $773 billion in revenue and charged an average fee of 11%. (bigcommerce)

6) Facts and Figures about Social Media Ecommerce

• When a social media influencer and a celebrity promote a new brand or shop, 13% of customers are likely to pay extra. (singlegrain)
• The number jumps to 22% for customers between the ages of 26 to 35. (singlegrain)
• The majority of US customers use social media to research and compare products. (oberlo)
• 18.7% of purchasers finished their transaction using a social app’s checkout, while 57% completed their purchase on the retailer’s website. (emarketer)
• China is anticipated to produce $315.5 billion in retail and social commerce sales in 2021, 10 times the amount generated in the United States. (emarketer)

7) Statistics on Ecommerce Conversion Rates

• If you want to boost conversion rates, the most successful strategies include A/B analysis, digital analytics, copywriting, and user experience design. (crazyegg)
• Almost all CRO teams utilize A/B analysis, with 38% assessing the performance of even more than two different versions of a website. (inverpcro)
• Testers discovered 2,700 usability flaws when completing their transaction while studying prominent ecommerce websites. (netsuite)
• Conversion rates may be increased by 35% by optimizing your checkout design. (convertcart)

8) Customer Service Statistics for Ecommerce

• Customer service engagements are expected to rise by 40% in 2021, partly due to the growth of internet purchasing. (pwc)
• 75% of customers still prefer personal interaction over computerized solutions. (businesswire)
• In the United States, 31% of respondents anticipate a solution within 24hrs, whereas 24% anticipate a solution within an hour. (drift)
• In 2020, customer service agent expenditure will grow by $8 billion. (financesonline)

9) SEO Statistics for Ecommerce

• 70% of shoppers begin their shopping experience by examining the results of internet search engines. (thinkwithgoogle)
• Google dominates the search engine business, with a 92 percent market share at the start of 2021. (statista)
• If you can position your company at the forefront of Google’s organic results, you can anticipate a click-through rate of 31.7 percent on average. (smartinsights)
• A page in the top ten positions is 10 times more likely to attract a click than a page in the bottom ten positions. (smartinsights)
• Moving up one position in the search engine ranking results in a nearly 31 percent boost in click-through rates. (smartinsights)
• Only 0.78 percent of Google searchers click on a result on the second page. (impactplus)

10) Forecast Statistics for Global Ecommerce

• Global retail Ecommerce sales are predicted to climb 16.8 percent to $4.921 trillion in 2021. (emarketer)
• India, Argentina, Russia, and Brazil are expected to boost their retail Ecommerce sales by at least 26% in 2021. (emarketer)
• By 2023, retail Ecommerce revenues in Asia-Pacific are expected to surpass those in the rest of the globe combined. (statista)
• B2B Ecommerce is expected to attain a share of 16 percent in Western continents and 84 percent in non-Western countries. (shopify)
• 65% of customers prefer material in their native language, and 40% will avoid purchasing from websites, not in their native language. (onesky)

11) Conclusion

We hope you discovered something new from these Ecommerce stats and that they’ve helped you see how important digital and online shopping will be in the future.

The recent epidemic has prompted many company owners to reassess their sales strategy, and Ecommerce’s popularity is predicted to continue to grow in the next few years.