Why Is Magento The Most Popular eCommerce Platform?
eCommerce has become an essential part of any business, as every online business owner needs an eCommerce solution that is both flexible and scalable. So, are you looking to build an eCommerce platform that has the best features, is optimized for mobile devices, and keeps customers engaged at all times? You’re going to have to choose the perfect eCommerce platform that can help you develop your website.
That being said, many open-source web application frameworks are available, and making a decision on which one to use might be difficult. However, there is no reason for concern. In the digital marketplace, Magento is the most popular e-commerce platform, with more than a million downloads to its name. In fact, according to Magento, the platform handles over $155 billion in transactions every year.
In this blog, we’ll discuss the benefits of using Magento and why it’s considered as one of the best eCommerce platforms. However, before that, let’s get a brief overview of the platform.
Table of Content
- What Is Magento?
- Benefits of Magento Over Other Platforms
- How Can Magento Help You Increase Revenue?
- Choose The Right Magento Developer To Get Started
1) What Is Magento?
Magento was first released in 2008 and has since grown to be one of the most flexible and customizable e-commerce systems available. The platform may be used as a self-hosted solution or downloaded for free. As a result, you may either download the software from the official web page and install it through your own server, or you can pick a trustworthy collaborator to install and customize it for your needs. The second is definitely more expensive.
Everything you require is in one place with Magento, the all-in-one eCommerce solution. As a consequence, you must approach its use with a degree of realism. To obtain the most of your website, you’ll need to have web development skills either in-house or via a partner firm.
At its most fundamental, Magento is a powerful platform. As a result of integrating with back-office processes, third-party tools, or introducing hundreds of items, competent Magento developers are necessary.
In 2009, Magento was bought by eBay, and PayPal later got in on the deal as well. However, after eBay and PayPal parted ways, Magento became an independent firm again in 2015. IN 2018, Adobe purchased Magento for $1.68 billion.
2) Benefits of Magento Over Other Platforms
That being said, what makes Magento the best open source e-commerce solution? Why is Magento the most popular e-commerce platform in the world? What makes Magento a better e-commerce platform than the competition? The points mentioned below might help explain:
2.1) Open-Source Software
The open-source nature of Magento is a major factor in its success. As a result, it may be used by any web developer to personalize their website in any way they see fit. You may choose from three distinct options when you sign up for a free Magento account.
Among them, the Magento Open-Source Edition is the most widely used and is absolutely free. Any edition of this Magento version may be installed and used.
Adding Magento plugins to your e-commerce businesses is also a good idea. The Magento marketplace has a significant number of these modules. Using these modules, you may speed up the operation of your online shop and then further promote eCommerce websites. For your website, you may choose and monitor the ones that are most relevant.
Magento’s open-source nature gives it an edge over other e-commerce systems. It is easily customizable and may thus be modified to meet the needs of the project. Vendors and developers alike may benefit from enhanced speed and security by using open-source solutions.
2.2) The Community of Magento
Magento’s user community welcomes you with open arms. It has a global footprint that helps maintain Magento at the top of the e-commerce marketplace.
The secret to the community’s success is that everyone is united in their pursuit of making Magento a better platform. By contributing advice and at times solving the problem that’s at hand, the community helps developers who are having difficulties. It’s also a platform that’s up to date, safe, dependable, and quick.
2.3) Intended To Serve As An E-Commerce Platform
Magento is a content management system (CMS) designed primarily for ecommerce sites. There are several eCommerce features built-in. It has also expanded greatly over the years, and a wide range of functions have been added.
Magento-powered eCommerce platform, therefore, gives an unforgettable experience to all users. For developers, vendors and end-users it is a platform that can be easily extended to meet their demands. This has given Magento an excellent platform for eCommerce businesses to grow on.
2.4) Mobile eCommerce
It is critical to meet the needs of the worldwide client, who is increasingly making online purchases through their smartphones.
As of 2021, 53.9 percent of all retail eCommerce sales in the United States are predicted to come through mCommerce. It is expected that mobile devices will surpass all other devices in terms of worldwide transaction volume in the not too distant future. Magento is HTML-capable and will aid with responsive design, allowing the website to function properly on a variety of different devices. Features like motion controls and audio capabilities are also included in Magento’s repertoire.
2.5) Collaboration with Components from Third-Party Vendors
Site administrators and developers may save a lot of time by using third-party extensions and plugins. There are no restrictions to the number of third-party services that may be integrated into Magento for free. This decreases the strain on the development and implementation teams significantly.
These components’ main selling point is that they’re free to use. Magento’s versatile API makes it easy to integrate with any third-party software or plugin.
Any payment process, analytics tool, shipping system, or tracking system may be integrated into your Magento eCommerce site with just a little bit of work.
2.6) Configuration Options
When it comes to designing an eCommerce shop, each sector has its own set of guidelines. The same is true for other aspects, such as billing and delivery needs, customer support requirements, and so on.
Magento is an e-commerce platform that allows for a great deal of customization. Allows for front-end and back-end customizations based on the demands of your online store’s customers. Edit the design, add a new theme, alter the template, or add your own custom styles. Back-end improvements may also be made by altering current code, developing new code, and more. At the same time
2.7) Mobile Experience
The internet world is dominated by smartphones and tablets. You must focus your efforts on catering to your mobile-savvy customers if you want your internet company to succeed. Because of this, Magento for e-commerce may be used on mobile devices.
Magento’s HTML5 compatibility allows for a better mobile shopping experience. It also supports video and can change the picture size.
You have complete control over the look and feel of your Magento ecommerce website. All you get is a great mobile shopping experience with a built-in drag and drop capability.
2.8) Ability to Multitask
Magento is a fan of multitasking. The nicest thing regarding Magento for ecommerce is that it enables you to execute numerous jobs at once, permitting you to concentrate on other critical chores while keeping an eye on the performance of your Magento website. All of this simmers down to one thing: Magento will save you time.
The CMS provides a single, easy-to-use admin panel for merchants and developers to handle all of their products, billings, and customer information.
2.9) Building An Improved CRM System
As an outcome of this transformation in consumer expectations, firms are now required to tailor their offerings to each individual customer. Using an eCommerce platform and integrating your CRM is the best approach to ensure pleased consumers. Magento is a powerful and adaptable platform that meets the needs of this application. Magento and CRM integration, on the other hand, is essential for smooth company operations and top-notch customer care. Using the data in your CRM, you may get a better understanding of your clients and how they engage with your website.
3) How Can Magento Help You Increase Revenue?
It’s critical that your eCommerce platform reflects your company’s requirements. When you use Magento, you can quickly and simply customize your online store to meet your brand’s needs. To help your clients find what they’re looking for, use these Magento modifications to help your business grow.
3.1) Customizing the Magento Theme
Create an internet shop that’s easy for your consumers to navigate and you’ll have a direct channel of communication with them. Your online store’s branding will be consistent across all platforms with Magento theme modification. In addition to this, making it more responsive to web browsers would make it easier to use.
3.2) Development of Magento-specific Modules
Magento Custom Module creation may be used to guarantee that the operational effectiveness of your online business is not restricted. This would make it simpler for you to integrate all of your company’s activities.
3.3) Multiple Magento Versions
- Magento Community Edition (free)
- Adobe Commerce (paid)
- Commerce Cloud
The Community Edition, which is completely open-source and boasts the biggest and most prominent developer community for ecommerce systems on the internet, is the most popular of the lot. In order to meet the diverse needs of their diverse clientele, many businesses utilize both Magento Community plus Magento Enterprise. Both interpretations have their own collection of benefits and drawbacks in terms of feature sets.
4) Choose The Right Magento Developer To Get Started
Fast, efficient, and easy to use, Magento is the greatest platform for multi-channel eCommerce. Online sales are soaring, and the competition is becoming tougher. So, don’t wait any longer and take advantage of our highly trained Magento developers before it’s too late. Contact us for information today!