Accepting payments, keeping tabs on orders, directing customers through the checkout process, managing inventory, and determining shipping costs are all primary functions of a web store’s shopping cart software. An effective eCommerce development platform may save customers’ information and be compatible with mobile devices.

Magento is the best option if you require software that can be deployed on your server and is specifically designed for online businesses. In this blog, we’ll go over the best features of the Magento e-commerce web development system that can help make your e-commerce store effective.

Table of Contents

What Is Magento?

Magento, owned by e-commerce water-ox eBay, is the most popular open-source eCommerce platform currently available.

Magento is a great eCommerce platform for those that have expertise in professional web development. Since it is open source, you may modify it to better fit your company’s needs. With Magento, you have a lot of room to play with the look and functionality, thanks to the many plugins and extensions available from independent developers and the active Magento community.

You may expect maximum customer engagement, more sales, and improved conversion rates with this e-commerce development platform.

The platform’s primary selling point is that Magento’s features include marketing, search engine optimization, and client segmentation.

As time passes, it’s part of the booming online retail business that only grows (it already accounts for 30% of all online sales). A new version of the software, called Magento 2, was released not too long ago. Magento 2 significantly improved over its predecessor thanks to its new and improved features and capabilities. The developers and the company owners will both benefit from this.

Top Features Magento E-Commerce Offers

For many good reasons, developers all around the globe are making the conversion to Magento due to the multiple features it has to offer. We’ve listed the top features of Magento below:

Open Source Technology

To put it simply, Magento is free software. It’s simple to make changes to the source codes. It’s available to anyone all around the globe without restriction. Its key selling point is its malleable structure, which allows programmers to tweak it to suit their needs. There are now two editions accessible: the corporate and community editions. Both may be obtained quickly. The community and enterprise editions are available; however, the former is free, while the latter costs money.

Product Research

The user’s interest in making a purchase is at risk if they negatively react to how your website displays its products for browsing.

Magento’s features allow you to better serve your customers by providing them with a more satisfying buying experience.

Features such as displaying stock availability, adding products to a wish list, and displaying price tiers are only the tip of the iceberg. Experts in the field of online commerce

Personalized Themes & Templates

Magento’s pre-designed themes and readily accessible templates are a handy tool, and with the assistance of the newest version, Magento 2, developers may easily change several themes. The absence of a foundational theme and basic views in the structure module make this a reality. More importantly, it is one of the most practical platforms for programmers and entrepreneurs because it saves them time and effort.

Client Accounts

User accounts in Magento provide a wide range of features and are simple to administer.

A customer account’s features include an all-inclusive dashboard, order history and status, multiple shipping addresses, flexible billing options, access to a list of recently purchased items, a newsletter subscription, and more.

Catalog or Inventory Management

Consumers may learn about the goods sold in an internet business via the catalogs of those goods. Both the breadth and depth of a product line are represented and described in these catalogs. A wide variety of product types are available to merchants using the Magento platform. The goods may be imported and exported with little difficulty using this platform. It also specifies, for each jurisdiction, the specific tax rates that apply. In addition, Magento is a system that, by utilizing its available add-ons, offers a comprehensive answer for managing inventory levels.

Order Management

The platform also covers aspects of the order management procedure. Orders can be viewed, created, and edited from an administrative dashboard, and multiple invoices can be printed. Additionally, a call center is available, and shipping labels, emails, and an RSS feed will keep you apprised of any new orders. Magento also allows for the modification of order status and credit notes.

Reporting and Analyzing

By default, Magento includes several useful reports for analyzing your store’s performance. The fact that it’s integrated with Google Analytics adds to its legitimacy. This function is a fantastic resource for both programmers and companies. Having this function may aid in improved task organization, improving productivity. This system does several things, including informing the seller of total sales and keeping track of invoices.

In this way, the seller can quickly manage the necessary stock levels and keep up with the stock’s availability. It also generates reports based on customer activity, such as shopping cart abandonment and tag usage. This aids the vendor in assessing potential positive and negative outcomes for the business.

Payment & Shipping

Payment processing and shipment are the two most crucial aspects of any online store. And Magento contains tools to conduct these processes as smoothly as feasible.

In addition to supporting various payment methods, the platform provides features like one-page checkout, full SSL encryption, payment gateway integration, shipping module integration, and more.

Countless Retail Outlets

Another important aspect is that it allows users to manage multiple websites from the administrative panel of a single platform. It gives a single dashboard available to the admin and the authorized workers. It’s useful for managing multiple tasks with a single interface.

Marketing & Promotional Tools

Magento also comes equipped with a suite of powerful advertising and marketing instruments. The many options supplied by this eCommerce platform make your marketing and promotion easy. The services provided by the tools include upselling and cross-selling product recommendations, promotional pricing, coupon code sharing reports, coupon usage tracking, promotion of new products, free shipping, and more.

Integrations with Third-party Applications

Differentiating your online shop from the competition requires specialized software and add-ons. This includes payment options, shipping, and tracking capabilities, allowing your firm to function online and physically. For this aim, the retailers need several 3rd party integrations. Magento allows seamless and straightforward integration of such crucial 3rd party connectors.

Site Management

When it comes to the website administration procedure, Magento is remarkable. The CMS of this platform is a wonderful fit for developing landing pages. Other features like tax computations, multi-language & multi-currency compatibility, user authentication, and stunning configurable designs ease website maintenance.

Consultation Services

Magento’s platform gives access to unique consulting groups containing many skilled specialists. The objective of these pros is to assist you with helping to grasp the platform better. These clubs also give crucial training to the company owners and the developers.

Mobile Commerce

As we already know, over 79% of eCommerce shoppers choose mobile phones to buy online. And with Magento, you can count on this enormous population of mobile consumers. Developing mobile-friendly websites and apps using this free eCommerce platform is no stretch.

It provides mobile HTML5 technology for the building of a mobile-friendly shop. It offers drag & drop, swiping, and zooming, plus a multi-touch option for enhanced mobile experiences.

Scalability

Today, companies are increasing fast; thus, it is extremely vital to establish an optimal atmosphere for a small firm to flourish. To accommodate this, Magento enables you to adjust your online shop anytime. This can help your company expand as the number of goods rises and information has to be updated. This is all due to new functionality and customization choices inside Magento 2. Therefore, the websites will be able to fit enormous catalogs and assure progressive expansion with the aid of Magento.

SEO Compatible

Magento delivers an SEO-friendly environment, which is in accordance with the newest techniques. Websites designed on Magento regularly reach the top of search results. You may quickly change URLs, Meta Tags, and Keywords inside the Magento platform. Moreover, bots easily traverse the websites as it maintains creating google site maps. Therefore, you would not have to bother implementing Magento’s newest SEO methods.

Complying with PCI standards

When discussing the benefits of using Magento, its reputation as a safe eCommerce platform cannot be overlooked. Secure Payment Bridge is included in Magento Enterprise Edition, making it PCI compliant. Shop owners may use Secure Sockets Layer (SSL) certificates to ensure safe online buying. Customers have a greater sense of safety making purchases at these establishments, which may boost revenue in the long run.

Conclusion

These fantastic and unique characteristics of the Magento eCommerce platform let it stand out from its fierce rivals like Shopify and WooCommerce. As it gives users the greatest eCommerce tools and functions in addition to admin, Magento is the finest eCommerce platform.