Hyvä Case Study

NetworkStore.ro, Romania's leading provider of Video, Camera, and IT surveillance products has been in the business for decades. Concerned about their online expansion, they turned to Navigate Commerce for a fast-performing website, efficient product and catalog management, and Hyvä theme implementation. Discover the journey and success in this detailed case study.

Table of Contents

Background

NetworkStore.ro has been a trusted name in the surveillance market for years. Initially, they built their website on Magento Open Source with a predefined theme, as suggested by their previous developer. However, the bloated theme code and poor development led to a slow, inefficient site, with high bounce rates and problematic extensions. This prompted them to seek a reliable eCommerce agency for a solution.

The Challenge

Before the migration, NetworkStore.ro encountered several critical problems:

  • Page Load Times: Averaging over 5 seconds, significantly affecting user retention.
  • Bounce Rate: A high 20% due to slow performance and poor navigation.
  • User Experience: Customers reported difficulty navigating the site, leading to frustration and abandoned carts.

The Solution

Navigate Commerce recommended the Hyvä theme after evaluating available options. Hyvä's promise of faster load times, improved user experience, and simplified front-end development drove the decision. The migration process included:

  • Assessment: Thorough analysis of the existing site to identify bottlenecks and areas for improvement.
  • Planning: Detailed migration plan to ensure a smooth transition with minimal downtime.
  • Execution: Seamless switch to the Hyvä theme, quickly resolving any minor issues encountered.

Enhanced Product and Catalog Management

One key reason for migrating from the third-party theme was its impact on product and catalog management. Navigate Commerce’s Hyvä experts facilitated ease of product import, management, and catalog management for both B2B and B2C clients.

Results

The migration to the Hyvä theme yielded impressive results:

  • Performance Improvements: Page load times decreased by 80%, significantly enhancing the user experience.
  • User Engagement: Session duration increased by 30%, reflecting higher engagement and satisfaction.
  • Sales Impact: Conversion rates increased by 25% within the first-month post- migration, showing the direct impact of improved performance on sales.

Hyvä Theme Capabilities

The Hyvä theme played a pivotal role in transforming NetworkStore.ro’s online presence. Key capabilities of Hyvä theme include:

  • Lightning-Fast Performance: Hyvä’s lightweight design ensures rapid load times, crucial for retaining users and reducing bounce rates.
  • Modern User Interface: The theme provides a clean, intuitive interface that enhances navigation and overall user experience.
  • Developer-Friendly: Hyvä simplifies front-end development with its streamlined codebase, allowing for faster customization and implementation of new features. "The website was launched in just 4 weeks!"
  • SEO Optimization: Built-in SEO features improve search engine rankings, driving more traffic to the site.
  • Advanced Product and Catalog Management: Efficiently handles both B2B and B2C product management, catering to diverse business needs.

What’s Next

The site now offers a faster, more enjoyable shopping experience, resulting in higher sales and improved customer satisfaction. NetworkStore.ro is well-positioned to continue expanding and meeting the evolving needs of its customers. As we always say, improving your online presence is a gradual process. We are currently working on custom checkout functionality with ongoing monthly support. The more they will get the traction on their online store, we will be working on the real time user feedback and CWV!

Testimonial

“Switching to the Hyvä theme was a well-thought decision by Navigate Commerce. The performance improvements were immediate, and our customers have noticed the difference. We couldn’t be happier with the results.” – Florin D, NetworkStore.ro

Want us to help you scale more with Hyvä theme development and customization? Get in touch with our Hyvä expert.