Case Study · CARTOLI
Turning an Established Magento Store into a Growth Platform
A strategic transformation of Cartoli's Magento store, combining Hyvä and connected business systems to create a faster, more scalable eCommerce experience.
ABOUT CARTOLI
A Reliable Supplier of Testing and Measurement Equipment in the United States
Cartoli is a US-based supplier of testing and measurement equipment, helping contractors, technicians, and industrial professionals source reliable tools from leading manufacturers. With a catalog of more than 4,000 products, the business has built a strong reputation by combining product expertise with dependable customer service.
As online demand continued to grow, Cartoli saw an opportunity to strengthen its digital channel. The business needed an eCommerce platform that could support increasing customer expectations, improve operational efficiency, and provide a stronger foundation for future expansion.
“I've been on Magento for a long time, but this is the first time we've seen our digital channel generate meaningful revenue. Thanks to Navigate Commerce, we've started seeing real business results. They consistently go above and beyond to support our business. ”
THE CHALLENGE
Modernizing an established Magento store to improve performance, operations, and conversions
Cartoli had an established Magento store and an extensive product catalog, but its digital channel wasn't delivering the level of growth the business expected. Customers experienced a slower shopping journey, while disconnected systems and manual processes created operational challenges behind the scenes. The goal was to strengthen the platform, improve the customer experience, streamline operations, and build a scalable foundation for future growth.
Performance & User Experience
Improve storefront speed to create a faster shopping experience, reduce friction, and meet Google's Core Web Vitals standards.
Limited Revenue from the Digital Channel
Improve the online shopping experience to convert more visitors into paying customers and increase digital revenue.
Disconnected Business Systems
Magento, Odoo ERP, and eBay operated independently, creating manual work and increasing the risk of inventory and order discrepancies.
Inventory Management
Improve inventory accuracy across sales channels while reducing manual updates and operational complexity.
Product Discovery
Make it easier for customers to find the right products through faster search, intuitive navigation, and better filtering.
Scalability & Future Growth
Build a modern eCommerce platform that can support business growth, future integrations, and ongoing innovation without requiring another major rebuild.
Our Approach
Modernizing Cartoli's eCommerce Platform for Performance, Efficiency, and Growth
Instead of focusing on individual improvements, we transformed Cartoli's eCommerce ecosystem by enhancing the storefront, connecting critical business systems, and improving operational efficiency. The project included a Magento 2.4.7-p6 upgrade, Hyvä implementation, and key business integrations to deliver better performance and support future growth.
Magento Upgrade & Storefront Modernization
We upgraded Cartoli to Magento 2.4.7-p6 and migrated the storefront from Luma to Hyvä to create a faster, more secure, and scalable storefront. Beyond the initial implementation, we continue to support the platform through ongoing enhancements, performance optimization, and technical support, ensuring the store evolves alongside the business.
- Magento 2.4.7-p6 Upgrade
- PHP 8.2 Compatibility
- Luma to Hyvä Migration
- Hyvä Checkout
- Performance Optimization
Connected Business Integrations
Connected business systems that reduce manual work and improve operational efficiency. We integrated Magento with Odoo ERP and eBay to automate inventory updates, synchronize orders, and reduce manual processes. This created a more connected operation while improving inventory accuracy across every sales channel.
- Odoo ERP
- eBay Marketplace
- Inventory Synchronization
- Order Synchronization
- Automated Business Workflows
Smarter Shopping Experience
A better shopping experience that helps customers find products faster and purchase with confidence. Beyond improving performance, we enhanced the shopping experience with intelligent product search, AI-assisted content creation, and a more intuitive customer journey, making it easier for visitors to discover products and complete purchases with confidence.
- Smile Elastic Suite
- Advanced Product Search
- Layered Navigation
- AI Content Assistant
- SEO Optimization
Modernizing Cartoli's eCommerce Platform for Performance, Efficiency, and Growth
By improving both the customer-facing experience and the operational backbone, Cartoli transformed its eCommerce platform into a business asset rather than just an online store. The result was a faster shopping experience, more efficient operations, and a stronger foundation for sustainable growth
Results
Measurable Results from a High-Performance eCommerce Platform
Every improvement contributed to measurable business results. By improving performance, simplifying operations, and reducing friction throughout the buying journey, Cartoli increased online orders, attracted more first-time customers, and strengthened its digital sales channel.
Growth in Orders
A faster storefront, improved usability, and a smoother buying experience helped Cartoli achieve a 3× increase in online orders, turning the website into a stronger revenue channel.
First-Time Customers
Improved search, navigation, and overall website performance made it easier for new customers to discover products and complete their first purchase.
Completed Orders
A faster checkout experience and improved platform performance reduced purchase friction, leading to more completed orders and a better overall conversion rate.
Performance Optimized Across Every Stage of the Buying Journey
Performance optimization was built into every stage of the project. From the homepage to checkout, every key page was optimized to reduce loading times, improve usability, and create a faster shopping experience across desktop and mobile devices.
| Page | Average Load Time |
|---|---|
| Homepage | 1.6s |
| Category Pages | 2.0s |
| Product Pages | 2.2s |
| Checkout | 1.9s |
| Cart | 2.2s |
Accessibility & Core Web Vitals
The upgraded storefront achieved an accessibility score of 80 while passing Google's Core Web Vitals. These improvements enhanced usability, supported long-term SEO performance, and provided a more reliable browsing experience across devices.
Building a Connected eCommerce Ecosystem for Long-Term Growth
A successful eCommerce business depends on more than a fast storefront. Long-term success comes from connecting customers, business systems, and day-to-day operations into one efficient ecosystem that supports growth and operational excellence. By strengthening the Magento platform and integrating critical systems, Cartoli created a platform that supports growth today while remaining ready for tomorrow's business needs.
- Modern Magento platform built for long-term stability and security
- Faster storefront that delivers a better shopping experience
- Connected ERP and marketplace operations with synchronized inventory and order data
- Improved product discovery through intelligent search and navigation
- Automated workflows that improve efficiency while reducing manual effort
- Scalable platform ready for future integrations and business growth
- Continuous optimization and ongoing technical support
LESSONS FROM THE CARTOLI PROJECT
Every successful eCommerce project begins with the right business strategy.
The Cartoli project reinforced that successful eCommerce initiatives are driven by business strategy, not technology alone. The best results come from solving operational challenges, improving customer experience, and building a platform that can evolve with the business.
Performance Creates Competitive Advantage
A faster storefront reduces friction, but its biggest impact is helping more customers discover products, stay engaged, and complete their purchases.
Connect Your Business Before You Scale
When Magento, ERP, and marketplace systems work together, businesses spend less time managing manual processes and more time serving customers and growing revenue.
Every Customer Interaction Matters
Customers are more likely to buy when product discovery, navigation, and checkout feel simple and intuitive. Small improvements throughout the buying journey often lead to significant business results.
Optimization Doesn't Stop After Launch
Launching a new platform is only the beginning. Continuous optimization helps businesses adapt to changing customer expectations, improve performance, and support long-term growth.
Is Your eCommerce Platform Ready for What's Next?
Whether you're planning a Magento upgrade, improving storefront performance, integrating business systems, or preparing your eCommerce platform for future growth, our team can help you build a faster, more connected solution that's designed around your business goals.
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