CASE STUDY · TURBOKITS
From Luma to Hyvä: Building a Faster Magento Store for Turbokits
Turbokits, an established turbocharger kit retailer serving performance enthusiasts worldwide since 2001, partnered with Navigate Commerce to elevate their user experience migrating Luma to Hyvä and implementing Hyvä Checkout.
ABOUT TURBOKITS
A Turbocharging Specialist Serving Enthusiasts Worldwide Since 2001
Based in the United States, Turbokits.com supplies turbocharger kits and related components to automotive performance enthusiasts around the world.
With more than 25 years of experience in the automotive aftermarket, Turbokits has built its business around product reliability, customer satisfaction and a strong organic search presence. Its owner, Jesse, places particular importance on following Google's guidelines and maintaining the search visibility earned by the business over the years.
As the business continued to grow, Turbokits needed a more modern storefront that could improve performance and operational flexibility while protecting its established catalog, brand experience and organic search presence.
“Our website is performing better than ever, and we're seeing more orders coming in. The improved speed and smoother shopping experience have made a real difference to our customers. It's great to see these improvements translating directly into business growth!”
THE CHALLENGE
Why Turbokits Needed a Faster and More Flexible Magento Store
Turbokits had an established Magento store and a strong organic search presence, but its Luma-based storefront was creating limitations across performance, the shopping journey and everyday store management.
For a business that had spent more than two decades building its online presence, the migration needed to improve the customer experience without putting existing product visibility or search performance at risk.
Storefront Performance
The legacy frontend carried unnecessary code and affected page loading speeds. Improving performance and achieving passing Core Web Vitals became a key priority.
Shopping Journey & Checkout Friction
The journey from product discovery to cart and checkout needed improvement. The goal was to make it easier for customers to find relevant products and complete their purchases.
Order Management & Operations
Routine order-related activities in the Magento administration required more effort than necessary, highlighting opportunities to make store operations more efficient.
Developer Dependency
Everyday content management required developer involvement, limiting the business team's flexibility when making routine updates.
SEO Continuity
With more than 25 years of organic search visibility, Turbokits needed a migration approach that accounted for existing rankings, product pages and search performance.
Our Approach
How We Migrated Turbokits from Luma to Hyvä
We approached the project as a performance and operational upgrade rather than a complete visual redesign.
The priority was to retain Magento Open Source as the underlying platform while replacing the Luma frontend with Hyvä, modernizing checkout, improving product discovery and reducing the team's dependency on developers for everyday content management.
We also measured storefront performance across individual page types to understand how the changes affected the customer journey, from the homepage to checkout.
Luma to Hyvä Theme Migration
Replacing Frontend Complexity With a Faster Storefront
The existing Luma frontend was holding back the store's performance. We migrated the storefront to Hyvä Theme, replacing the heavier frontend architecture with a more lightweight approach.
The implementation focused on optimizing templates, frontend assets and page performance to improve loading speeds and achieve passing Core Web Vitals thresholds. The objective was to modernize the technical foundation while retaining Magento Open Source and the established eCommerce experience.
- Magento Open Source
- Hyvä Theme
- Optimized Frontend Templates
- Frontend Asset Optimization
- Page-Level Performance Optimization
- Core Web Vitals Improvements
Hyvä Checkout Implementation
Reducing Friction Between Cart and Purchase
A fast storefront needs an equally efficient checkout experience. We implemented Hyvä Checkout to simplify the purchasing journey and reduce friction between the cart and order completion.
The focus was on making the final stage of the customer journey faster and more streamlined, supporting a better overall shopping experience.
- Hyvä Checkout
- Checkout Experience Optimization
- Streamlined Purchase Journey
- Magento Checkout Integration
- PayTomorrow Compatibility
- AfterPay Hyvä Compatibility
Content Management & Store Operations
Giving the Team More Control Over Everyday Store Management
Reducing developer dependency was another important part of the migration. We integrated Hyvä Commerce to give the Turbokits team greater flexibility in managing storefront content and routine updates without requiring developer involvement for every change.
Navigate Commerce also continues to provide ongoing technical support and enhancements as the business evolves.
- Hyvä Commerce Integration
- Improved Content Management
- Reduced Developer Dependency
- Magento Administration Improvements
- Ongoing Support & Enhancements
RESULTS & PERFORMANCE
What Changed After Moving from Luma to Hyvä
The migration delivered measurable improvements in storefront performance, accessibility, and monthly order volume.
By replacing Luma with Hyvä and improving the checkout and product discovery experience, Turbokits achieved faster page loads and increased monthly orders following the migration.
Seconds Average Product Page Load Time
Product pages now load in an average of 1.5 seconds, delivering a faster browsing experience for customers exploring turbocharger kits and related components.
Increase in Monthly Orders
Turbokits recorded over 12% growth in monthly orders following the Hyvä migration, comparing average order volumes before and after the storefront launch.
Lighthouse Score
The redesigned storefront achieved a Lighthouse accessibility score of 95+, reflecting a strong accessibility experience across the implemented storefront.
Performance Improvements Across the Buying Journey
The move from Luma to Hyvä focused on more than improving the homepage loading speed.
We benchmarked the key storefront page types individually to understand performance across the complete customer journey.
The new Magento storefront achieved the following average page load times:
| Page | Average Load Time |
|---|---|
| Homepage | 1.7s |
| Category Pages | 1.7s |
| Product Pages | 1.5s |
| Cart | 2.1s |
| Checkout | 2.2s |
Core Web Vitals Passed
The new storefront achieved passing results across the key Core Web Vitals metrics, with CLS passing on desktop.
BUSINESS IMPACT
A Faster Magento Store That Supports Business Growth
The value of the Turbokits project extended beyond replacing the existing legacy frontend.
The migration addressed the technical limitations affecting the storefront while improving the shopping journey and reducing the effort required to manage everyday content.
Improvements Beyond the Frontend
The migration addressed technical limitations while giving customers a more straightforward shopping experience and giving the Turbokits team greater control over everyday store operations.
A more consistent shopping journey
The combination of a lighter storefront, streamlined checkout and improved product discovery supports customers from browsing through to purchase.
More flexible day-to-day management
Hyvä Commerce gives the team more control over routine content updates, reducing the need to involve developers in every change.
A foundation for continued improvement
Retaining Magento Open Source while modernizing the frontend gives Turbokits a stronger technical foundation for ongoing enhancements.
Ongoing technical partnership
Navigate Commerce continues to support Turbokits with Magento enhancements, technical requirements and store improvements.
LESSONS FROM THE TURBOKITS PROJECT
What This Luma to Hyvä Commerce Migration Taught Us
The Turbokits project demonstrated how modernizing an existing Magento storefront can improve both the customer experience and the operational flexibility of an established eCommerce business.
It also reinforced the importance of treating performance, SEO continuity, checkout, and content management as connected parts of a migration.
What This Luma to Hyvä Migration Reinforced
The Turbokits project demonstrated how modernizing an existing Magento storefront can improve the customer experience and operational flexibility without requiring a move to a different eCommerce platform.
Evaluate frontend modernization before changing platforms
A slow storefront does not automatically mean a business needs to move to another eCommerce platform. Replacing Luma with Hyvä allowed Turbokits to modernize its frontend while retaining Magento Open Source and its existing catalog foundation.
Benchmark every page type, not just the homepage
The homepage, category pages, product pages, cart and checkout each serve a different purpose. Measuring them separately gives a clearer view of the customer experience and helps identify where further optimization is needed.
Treat Core Web Vitals as a launch priority
Performance should be considered throughout the migration rather than left until the final development stage. Establishing LCP, INP and CLS benchmarks helps teams assess whether the new storefront meets its performance objectives.
Plan for organic search continuity
For businesses that have invested years in building organic search visibility, migration planning needs to account for existing rankings, product pages and search performance. The technology upgrade should strengthen the existing business foundation rather than introduce unnecessary disruption.
Improve operations alongside the customer experience
A faster storefront is only part of the overall improvement. Giving business teams more control over routine content management can reduce operational dependency and make everyday store management more flexible.
Planning a Luma to Hyvä Migration?
If your Magento store is struggling with slow page loads, checkout friction or frontend limitations, it may be time to rethink your storefront foundation.
Whether you're planning a Luma to Hyvä migration, looking to improve Core Web Vitals or aiming to make your Magento store easier to manage, Navigate Commerce can help you identify the right approach.
Let's discuss your current setup, performance goals, integrations and the next steps for your Magento store.
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