Adobe Commerce supports both B2B and B2C commerce from the same platform, with B2B capabilities designed for companies that sell to organizations with multiple buyers, account structures, negotiated pricing, and approval requirements. The Adobe Commerce B2B suite includes features such as Company Accounts, Shared Catalogs, Negotiable Quotes, Purchase Order Approvals, Requisition Lists, and Quick Order.
For manufacturers, distributors, wholesalers, and other B2B merchants, these capabilities address requirements that differ from a typical consumer storefront. Buyers may need access to company-specific products and pricing, while purchasing teams may need multiple users, approval rules, repeat-order tools, and negotiated terms.
This article looks at the core Adobe Commerce B2B features, how they support common B2B buying workflows, and what has changed in Adobe Commerce and its B2B capabilities in 2026.
The Blurring Lines of B2C and B2B
B2B buyers increasingly expect the same basic convenience they experience in consumer eCommerce: searchable product catalogs, online ordering, account access, transparent product information, and self-service support. The underlying purchasing process, however, is usually more complex.
A B2B buyer may purchase on behalf of a company, work within a defined product catalog, receive customer-specific pricing, submit orders for approval, or negotiate terms with a sales representative. Multiple people may also be involved in the same account, from buyers and department managers to procurement teams and company administrators.
This is why B2B eCommerce is not simply B2C eCommerce with larger order quantities. The storefront needs to support the commercial rules behind the relationship. Adobe Commerce B2B addresses these requirements through company accounts, shared catalogs, negotiated quotes, purchase order approvals, requisition lists, and quick ordering tools.
B2B eCommerce Landscape in 2026
B2B eCommerce has moved beyond simply putting a product catalog online. Buyers increasingly expect to research products, check account-specific information, place repeat orders, request quotes, and manage purchasing activities without relying on a sales representative for every step.
That does not mean traditional B2B sales relationships have disappeared. Instead, digital commerce is becoming another channel through which those relationships are managed. A buyer may use the website for routine purchases while still working with a sales representative for negotiated pricing, large orders, product configuration, or other complex requirements.
For manufacturers, distributors, and wholesalers, this creates a practical challenge: the eCommerce platform has to reflect the company's existing pricing, account, product, and purchasing rules.
This is where B2B-specific commerce functionality becomes important. Features such as company accounts, shared catalogs, negotiated quotes, purchase order approvals, requisition lists, and quick ordering are designed around these workflows rather than treating B2B buyers like individual consumers.
Why Is Personalization in B2B Such a Big Obstacle?
Personalization in B2B eCommerce is more complex because the buying experience is often determined by the company, not just the individual shopper.
A B2B customer may have:
- A specific product assortment approved for their company
- Contract or customer-specific pricing
- Multiple users with different permissions
- Purchasing limits and approval requirements
- Different shipping or payment terms
- Repetitive purchasing patterns
- A sales representative responsible for the account
These requirements mean that B2B personalization is often less about recommending products based on individual browsing behavior and more about applying the correct business rules to the buying experience.
For example, two companies visiting the same Adobe Commerce store can be shown different products and prices through Shared Catalogs. Users within the same company can have different roles and permissions through Company Accounts. Purchase Order Approvals can support internal purchasing controls, while Requisition Lists and Quick Order make repeat purchasing easier. This approach allows merchants to personalize the buying process while keeping the underlying catalog and commerce platform centralized.
Adobe Commerce's Response to B2B Challenges:
Adobe Commerce B2B provides built-in capabilities for common B2B purchasing requirements, including account management, customer-specific catalogs and pricing, quote negotiation, purchasing approvals, repeat ordering, and bulk ordering.
These features are integrated into the commerce platform rather than requiring merchants to create every B2B workflow from scratch. The exact configuration and any additional customization depend on the merchant's pricing model, ERP, CRM, product structure, and purchasing process.
Adobe Commerce B2B Features at a Glance
Adobe Commerce's B2B Suite is built around six core capabilities:
| Adobe Commerce B2B feature | What it does |
|---|---|
| Shared Catalogs | Provides customer-specific product catalogs and pricing. |
| Company Accounts | Supports multiple users, roles, permissions, and company structures. |
| Negotiable Quotes | Allows buyers and sellers to negotiate pricing through the platform. |
| Purchase Order Approvals | Supports approval workflows for company purchases. |
| Requisition Lists | Saves frequently ordered products for faster repeat purchases. |
| Quick Order | Lets buyers quickly order multiple products by SKU or product name, including through file import. |
Shared Catalogs: Personalized Shopping Experiences for B2B Customers
Adobe Commerce Shared Catalogs allow merchants to create product catalogs and pricing structures for specific B2B companies or customer groups. Instead of showing every buyer the same assortment and price, a merchant can control which products a company can access and apply company-specific pricing. This is useful for distributors and manufacturers that sell different product ranges or negotiated prices to different accounts. For example, a distributor could give one customer access to its full catalog while providing another customer with a smaller approved assortment and contract pricing. Shared catalogs are particularly useful when a business needs customer-specific product access and pricing without maintaining separate storefronts for every account.
Company Accounts: Streamlining Operations for Larger Enterprises
Adobe Commerce Company Accounts allow a business to manage B2B customers as organizations rather than as individual shoppers. A company account can include multiple users with different roles and permissions. Company administrators can organize users into teams and structures that reflect the customer's organization. Adobe Commerce also supports company hierarchies for businesses with parent companies, subsidiaries, divisions, or other organizational structures. This is useful when several employees purchase from the same merchant but should not all have the same level of access. For example, one user may create orders, another may approve purchases, and an administrator may manage users and company settings. Company Accounts therefore provide the account structure needed to support more complex B2B purchasing relationships.
Negotiable Quotes: Online Price Negotiation for B2B Orders
B2B prices often depend on order quantity, customer agreements, or negotiated terms. Adobe Commerce Negotiable Quotes allow a company buyer to submit a quote request from the cart and negotiate pricing with the seller through the platform. The seller can review the request, adjust pricing, add comments, and return the quote to the buyer for further review. Once the buyer and seller agree on the terms, the quote can be accepted and converted into an order. Adobe Commerce B2B also introduced Quote Templates in the B2B 1.5.3 release. Quote Templates allow merchants and buyers to reuse negotiated purchasing arrangements for recurring orders. They can include minimum and maximum order commitments and item quantity limits, while linked quotes can be generated from an approved template. For businesses with recurring negotiated orders, this can reduce the need to renegotiate the same commercial terms each time a customer places an order.
Purchase Order Approvals: Managing Complex B2B Purchases
Purchase Order Approvals help B2B companies control how employees purchase goods on behalf of the organization. Adobe Commerce allows company administrators to define approval rules and assign required approvers based on the company's structure and purchasing policies. For example, a company can require approval for orders above a specific value, orders with a certain number of SKUs, or purchases that exceed defined spending limits. Different company roles can also have different purchasing and approval permissions. This gives purchasing teams greater control over company spending while allowing routine orders to move through the buying process without unnecessary manual intervention.
Requisition Lists: Boosting Customer Retention and Order Frequency
Requisition Lists allow B2B buyers to save frequently ordered products in reusable lists and add those products to the shopping cart when they need to reorder. A buyer can maintain multiple lists for different products, teams, vendors, or purchasing requirements. Unlike a standard wish list, a requisition list remains available after products are added to the cart, making it useful for recurring purchases. For businesses with repeat ordering patterns, Requisition Lists reduce the need to search through the catalog each time an order needs to be placed.
Quick Order: Faster Ordering for B2B Buyers
B2B buyers often know exactly which products they need and may already have the relevant SKUs or product names. Adobe Commerce Quick Order allows customers to add multiple products to an order without browsing through the catalog. Buyers can enter products by SKU or product name, add multiple items, and import product information for larger orders. The selected products are then added to the shopping cart for review and checkout. Quick Order is particularly useful for distributors, manufacturers, and other B2B merchants where customers regularly purchase known products in larger quantities.
What's New for B2B in Adobe Commerce's 2026 Releases
Adobe Commerce's 2026 updates include improvements to B2B quoting, search, security, and the underlying commerce platform.
Quote Templates
Adobe Commerce B2B 1.5.3 introduced Quote Templates to support recurring negotiated purchases. Merchants and buyers can create reusable quote templates with minimum and maximum order commitments and item quantity limits. Linked quotes can then be generated from an approved template for future purchases.
AI-Powered Semantic Search
Adobe Commerce Live Search added semantic search support in 2026 for Adobe Commerce versions 2.4.4 and newer. Semantic search uses AI to understand the meaning and context of a shopper's query rather than relying only on exact keyword matches. This can help reduce zero-result searches when buyers use natural language or terminology that differs from the product catalog. For B2B merchants with large technical catalogs, this can be particularly useful when buyers search using product descriptions, specifications, or terminology that does not exactly match the catalog wording.
Adobe Commerce 2.4.9
Adobe Commerce 2.4.9, released in May 2026, includes platform updates such as OpenSearch 3.x support and PHP 8.5 compatibility, along with B2B fixes and improvements. These changes matter to B2B merchants because the commerce platform needs to support both the customer-facing purchasing experience and the technical infrastructure behind large catalogs, integrations, and account-based workflows.
Adobe Commerce B2B: Quick Answers
Is Adobe Commerce a B2B or B2C platform?
Both. Adobe Commerce supports B2B and B2C commerce from the same platform, allowing merchants to manage different customer and purchasing requirements within one commerce environment.
What was Adobe Commerce's B2B suite called under Magento?
Adobe Commerce's B2B functionality was previously available as the Magento Commerce B2B module. The current Adobe Commerce B2B feature set includes Company Accounts, Shared Catalogs, Negotiable Quotes, Purchase Order Approvals, Requisition Lists, and Quick Order.
What are the core Adobe Commerce B2B features?
The core B2B capabilities include Shared Catalogs, Company Accounts, Negotiable Quotes, Purchase Order Approvals, Requisition Lists, and Quick Order.
What's new in Adobe Commerce B2B for 2026?
The 2026 B2B updates include Quote Templates for recurring negotiated purchases. Adobe Commerce also added AI-powered semantic search through Live Search, while Adobe Commerce 2.4.9 introduced broader platform updates and B2B improvements.
Do I need an agency to implement Adobe Commerce's B2B features?
Not necessarily. Adobe Commerce includes the B2B capabilities, but implementation may require configuration, custom development, and integration with systems such as an ERP, CRM, PIM, or existing business workflows. The level of development required depends on the merchant's processes and technical environment.
Conclusion
Adobe Commerce B2B provides a set of built-in capabilities for managing the purchasing requirements that make B2B ecommerce different from standard online retail. Shared Catalogs and Company Accounts support account-specific purchasing, while Negotiable Quotes and Purchase Order Approvals address negotiated pricing and internal purchasing controls. Requisition Lists and Quick Order make repeat and high-volume purchasing easier. The value of these features depends on how well they match the merchant's actual sales and operational processes. Product data, pricing rules, customer accounts, ERP integrations, approval workflows, and storefront functionality all need to work together.
Adobe Commerce B2B Development and Implementation
If your business is planning an Adobe Commerce B2B implementation, upgrading an existing B2B store, or connecting Adobe Commerce with an ERP or other business systems, the platform's built-in features are only part of the project. Navigate Commerce helps manufacturers, distributors, wholesalers, and other B2B merchants configure and extend Adobe Commerce around their specific purchasing workflows. Contact Navigate Commerce to discuss your Adobe Commerce B2B requirements.
